To answer this question, it’s best that I share with you a defining moment that brought me to where I am today, coaching people, like you, on improving their personal and professional results.
My defining moment came one cold December day 2002 and I completed dismantling the division of employer where I worked for almost seven years. After 20 years in the Corporate world I was still unsure about the entrepreneurial path, I was headed down the freeway wondering if starting a business was the right decision. I was thinking back about what a successful corporate career I had as an executive navigating significant organizational change through mergers, acquisitions, divestitures and closures. Frequent promotions and exceeding goals and expectations were frequent for me. But starting a business was an entirely different challenge. I spent many hours wondering where my next paycheck would come from.
At that moment I saw something pop up from the freeway and I instinctively crossed my hands over my face and waited for what I thought would be a painful moment. All of a sudden I heard a big whooshing sound and dinging going around in my front seat. I placed my hands on the steering wheel to see a shattered windshield, a softball-sized hole in the windshield, and a 4 ft 5 lb semi-truck’s tire iron in the front seat of my car. I navigated to the side of the road and eventually landed in a parking lot off the main freeway.
I called the police and while waiting for them to arrive, I got out of the car to inspect the damage. There was a 6 inch gash in the steel hood of my car that, thankfully, changed the trajectory of the tire iron. When each one of the three police officers came on scene that day, they said, lady, you’re on this earth for a reason. Just moments before, I had been asking if starting a business was the right decision, and I got my answer three times.
At that moment, I made a commitment: to make sure I was utilize my best talents and learn all I could about marketing, networking, and developing who I was as a person. But I didn’t want others to struggle like I had struggled with this new change. Not only did I write Me, Myself, and Why? The Secrets to Navigating Change (which became a best seller) but I developed a one-on-one Premier Coaching Program that helps others create the framework for their change.
But that wasn’t enough. I decided that I would use my talents and become an expert on how to build a sustainable business in alignment with who I was. But I didn’t want to work 80 hours a week doing it. I had already done that and been there and didn’t want that again. I had the marketing and I had networking. But I was missing something. The systematizing and monetizing to have the business work for me, not me for it. I had an “ah ha” moment. Soon I learned about those systems that would take my business to an entirely new level.
I made a commitment at that moment to help self-employed entrepreneurs increase their income, with less effort, on purpose. On purpose really has a double meaning here. What it means is that we all have special talents, wiring, and gifts and if we can use them to do work in alignment with who we are, it’s not work! But our natural wiring can interfere with building a sustainable business. For years, I showed people their natural wiring, and now it is part of an important formula for The Entrepreneurial Edge System that helps entrepreneurs get their preferred clients faster and more efficiently than ever.
We all have those tire iron experiences that wake us up or get us stuck. It took many years, but I did what I do best: help people help themselves, connect seemingly disparate ideas, and create systems. Having a process-improvement background, I wanted to stop the struggle for others and created a Premier Coaching Program to help individuals create a framework for their change.
This program has been used with Executives and with Entrepreneurs.
Who are your clients exactly?
- Accountants
- Attorneys
- Business Coaches
- Career Counselors
- Chiropractors
- Consultants
- Entrepreneurs
- Event Planners
- Executives & Directors
- Financial Planners
- Mortgage Brokers
- Marketing/PR Consultants
- Organizational Consultants
- Photographers
- Real Estate Brokers
- Service Businesses
- Virtual Assistants
What happens if you haven’t yet worked with people in my field?
I have worked with thousands of clients in both for profit, nonprofit, and a variety of industries including legal, hospitality, health care, manufacturing at all levels including Executives, Managers, Directors and Entrepreneurs, just to name a few. But here’s where most people make the mistake about coaching:
There is a difference between coaching and guiding. Depending on the program, I may guide you (as in The Entrepreneurial Edge System) or in Premier Coaching, I may be using a developmental coaching model to coach you through a stuck point, achieve goals and get different outcomes.
How are you different than other coaches?
Having worked in the corporate world, I’ve had exposure to the complexities of sophisticated infrastructures. However, I’ve also had to work with the small business owner and the needs are different. What’s great about having worked with/in both small business and large infrastructures, it is helpful to have someone who has had those experiences to help with by understanding what it takes to make the infrastructures work.
Additionally, I am passionate about development coaching in a business system. Most people call what they do is coaching but what they are really doing is consulting – they are telling people what to do. I subscribe to the coaching model where the person being coached has the Power, Accountability, Authority and Responsibility over the results they achieve. With a developmental coaching approach, the person being coached develops their competency to help with their own problem solving.
As a professionally certified coach, I’ve learned how to ask questions to uncover what’s underneath the surface problem so the person being coached can become aware and take action. Doesn’t that make more sense than being prescriptive? When the coaching is over the person being coached has developed the competency to do things for themselves. As a coach, if I always prescribe things for my coaching clients, they will never learn how to do it for themselves. You have to develop your own problem solving and competency for achieving the results so YOU can achieve them over and over – that’s a true measure of success and I’ve done my job as a Coach.
Visit my testimonials page to hear directly from my coaching clients.
What exactly is The Entrepreneurial Edge SystemTM?
The Entrepreneurial Edge SystemTM is for solopreneurs or small business owners. It’s a different program than the one-on-one Premier Coaching. To build a sustainable business begins with understanding you. Not your clients? Yes, it is about understanding your clients, but if you don’t understand your own wiring (Your Inner Entrepreneur), you may be doing things that prevent you from sealing the deal.
Successful entrepreneurs know the secret to success is to build your business from the inside out. However, you must be clear on what you offer, what your preferred client’s needs and struggles are, and how to systematize and monetize your business so it is working hard so you don’t have to! Finally, you have a unique Business Blueprint that helps you take serious and focused action.
Here’s what The Entrepreneurial Edge System does:
Master Your Inner Entrepreneur
- Understand your unique hardwiring so you uncover why there is procrastination and how to manage it.
- Test and Eliminate self-limiting belief systems and create new ones that are in alignment with a sustainable business.
- Create more focused action and fully invest in growing your business.
- Get crystal clear on what makes you unique and different and what you offer in terms of results and benefits so you attract your preferred clients.
- Craft your preferred client profile so you reach large numbers effortlessly and inexpensively.
- Construct your Mesmerizing Marketing Messages that prequalify your preferred clients and use techniques that speak to them.
- Package what you know and do taking stock of services, your range of services, product prices, offerings and create systems so they sell themselves.
- Become masterful at sealing the deal because you understand how to listen to what your client needs.
Systematizing and Monetizing
- Helps you build credibility and relationships online and how to get more clients in less time.
- You learn to build passive and residual income through links and affiliates.
- Maximize and Leverage and Internet.
- Create a permission-based marketing system that helps you pre-qualify people and attract your preferred clients.
- Understand the types of web pages and what leverages the internet the most.
- Creating Your Unique Internal Marketing Mix that creates momentum so that the business hums along and you create focus.
Executing Your Business Blueprint
- All of the activities can create an overwhelming feeling for entrepreneurs. However, your business blueprint creates a structure that makes it clear for you. Each day, your blueprint provides your priority areas and you will be able to track your progress.
- Each Entrepreneur also receives support through the Success Circle. An ongoing support structure that helps you keep focused on your Business Blueprint and have access to shortcuts so you don’t have to reinvent the wheel.
Does this really work?
Yes, the result of our work is to help you build a sustainable business that works consistently. Why? My approach is decidedly different from most coaches. The developmental coaching works.
What Results Can I Expect?
- Identify the exact preferred clients.
- Make your services stand out in the market place and in your industry.
- Create mesmerizing marketing that makes your preferred client say, “Yes, that’s exactly what I need.”
- Create Your Business Blueprint immediately to keep you focused and leverage your resources so you’re learning to leverage your time.
- Create a range of product offerings so your clients stay longer and get better results, write convincing testimonials and have you make more money.
- Create your own Internal Marketing Mix. This is not your traditional marketing mix. This is your unique formula for continuously marketing your product and services.
- Learn how to manage your time efficiently through 3 T’s and how to have MORE time for more clients and more revenue.
- Work smarter at building a sustainable business.
- Close the sale authentically and without being salesy.
- Set up referral systems, create powerful referral partners and strategic alliances. These systems work without you having to be there bringing in more income continuously.
- Get proven techniques you can apply right away.
- Receive specific tools and techniques you can use immediately.
- Make more money than you’re making now, while enjoying it all!
- Implement systems so you consistently market your services easily and can finally stop struggling to get clients, for good!
Can I contact some of your former clients to see what it’s like to work with you?
Absolutely! I encourage you to. Please to go the client testimonial page and read all of them. See which ones you feel drawn to, either because the person has gotten the results you want to get, or because that person is in a similar profession. Feel free to email or call them and ask what they got from work with me and my programs.
How quickly can I expect results?
While every person’s results have different timelines, it depends how much you put into the program. Virtually all clients see results within the first couple of months.
Will I recover the investment I put into this coaching program?
Yes! Many coaching clients excitedly report they are able to cover their investment often and get so much more.
But stop to ask yourself, “What would it cost you in time and energy to do exactly what you’re doing today and getting the same results?
What I typically hear from my clients is that they get these “Ah ha” moments and move their business and results faster than they would have on their own. Expect to get a lot of those moments as well as resources you’ve been looking for and haven’t found until now.
That’s what you’re investing in, results, more revenue, more profit, more clients, and yourself. Not just more information.
Lisa, based on everything I’ve read and heard about you, I know you’re one I want to work with. What are my options for getting started with you?
Congratulations on making a decision for your success. I’m happy to work with you to achieve your goals.
Premier Coaching – High-achieving, proactive professionals who are open to doing things differently to get different results. This is an intensive 6-month program starting with an 8-hour Foundation Workshop. This offers private coaching sessions for the entrepreneur or executive. This is reserved for someone who really needs the added time one-on-one.
Schedule an in depth Discovery Session today to take the first step and walk away with tools you can use immediately. If you decide after the Discovery Session you don’t want to make the 6-month commitment, that will be your decision. You will know that after the Discovery Session.
Discovery Session
During the Discovery Session, several surveys and/or questionnaires are used as follows:
Motivational Drive-Based Instrument
Our coaching practice is based on the notion that motivators are key to how people navigate change, make decisions, create relationships, and conduct business among other things.
While there are many instruments that measure motivators, we use a specific instrument that focuses on motivational drivers. This motivational driver-based instrument identifies motivational driver combinations and shows the Person Being Coached (PBC) three main areas:
- Their natural motivational drivers;
- The impact change is having on their motivational drivers and what change is occurring; and
- The behaviors that are being exhibited.
This instrument allows an individual to create an awareness of their comfort zone and begin to understand how this comfort zone impacts their ability to lead or navigate change. This instrument is then used throughout the other coaching programs to help the PBC further understand their own motivational drivers and the drivers of others.
Possibilities Readiness Questionnaire
This open-ended questionnaire identifies challenges, obstacles, and priority areas of the PBC. It identifies gaps that may exist and where those gaps may be surfacing personally and/or professionally. These areas are explored during the course of the Discovery Session.
Development Areas Survey
The PBC creates a self-assessment of 24 key areas, including leadership, managing, coaching, negotiating, goal setting and active listening. This exercise creates an added depth of awareness for the PBC in concert with the other instruments that are completed and discussed during the Discovery Session.
Coaching Readiness Survey
Often times there are unrealized self-limiting beliefs or processes that interfere with successful transitions. This 20-statement self-rating survey helps the PBC identify areas of strength and areas that need continued development to achieve the goals and objectives they identify in the Possibilities Readiness Questionnaire. The Coaching Readiness Survey also determines if the PBC is ready to proceed with an ongoing coaching program and where there may be areas inhibiting a transition.
Add Discovery Session to cart
The Entrepreneurial Edge SystemTM – This is a good place to start for entrepreneurs. It contains absolutely all the basics to help you get clear on your position in the marketplace, create Mesmerizing Marketing and increase your revenues and preferred clients. In just 3 days, you’ll learn to create your business from the inside out and bridge the gap between believing and reality. You’ll learn to leverage your time and resources by systematizing and monetizing your business, and execute your business blueprint. You’ll learn the secrets to sealing the deal authentically and learn how leveraged and passive income can make your business work for you, not you for it.
- You receive 3 months of our Success Circle Membership with your attendance at this program.
- The next launch date is March 18, 19 and 20, 2010. Please visit www.freebusinessplanformat.com to learn more about this program and get my free eBook: Get Ready, Get Set, Go! 3 Steps to Jump Start Your Start Up.
- Success Circle – A way to get added support and resources is through the Success Circle. Please visit our Success Circle to read the benefits.
I’m not sure I’m ready to get started.
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